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Myths of a Vision Statement

In most big organizations, it is common to see a Vision statement hang up somewhere on the wall of the reception area, conference room, CEO’s room, Library, cafeteria and other public places where it is noticeable by employees of the organization. You may wonder who create these Vision statement and perhaps the person behind it must be the CEO of the organization. This is true if the organization has been existed for sometime.

If you are in the process to set up a company and like to create a Vision Statement like those big organization, what should you do to make it happen? The guidelines below are intended to provide additional information in creating a Vision Statement:-

What is a Vision Statement

It is a statement if intent that indicate what an organization like to be. It envision what would it in the future state perhaps beyond 10 years. It is a far reaching “ambition” statement of the organization

Who should create the Vision Statement

There are several school of thoughts to which who should create the Vision Statement. You may have cases in which the founder creates if the business is managed by the founder. In this case, the Vision statement is normal far reaching beyond 10 years or even more. The reason is obvious, all founder of a business wanted to be existing in the business for a long time.

In the case where a CEO is hired to operate the business, he is expected to create the Vision. And in many cases, the Vision Statement is in shorter tenure. This could be the fact that many CEO may not stay with the organization for long.




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